Case Study of Driving Digital Growth & Patient Acquisition for INSAF BARAKAH HOSPITAL

The Challenge

Despite a strong offline reputation, digital visibility was limited. Organic search rankings were weak, paid advertising lacked structure, and social media engagement was inconsistent. There was no clear data-led framework to measure or scale patient acquisition.

Our Approach

We delivered an integrated digital growth strategy combining SEO, paid media, social media marketing, and strategic consultancy, underpinned by analytics and continuous optimisation.

SEO & Local Visibility

We implemented a healthcare-compliant SEO strategy focused on local and high-intent search terms. This included on-page optimisation, technical improvements, local SEO enhancements, and educational content to build trust and authority.

Social Media Marketing

Social channels were repositioned as trust-building platforms through consistent, professionally branded content, patient education posts, and enquiry-focused calls to action.

Paid Advertising

High-intent Google Search and Meta lead generation campaigns were launched, geo-targeted to Dhaka. Continuous A/B testing and conversion tracking ensured efficient budget allocation and improved lead quality.

Results (5–6 Months)

• +140% increase in organic website traffic
• Multiple service keywords ranking on Google Page 1
• Consistent, qualified patient enquiries from paid campaigns
• 35% reduction in cost per enquiry
• +160% growth in social media engagement

Outcome

Through a data-led, integrated digital strategy, INSAF BARAKAH HOSPITAL achieved measurable growth, improved online credibility, and a scalable patient acquisition framework aligned with long-term business objectives.

Services Delivered:

SEO & Local SEO | Social Media Marketing | Paid Media (Google & Meta) | Digital Marketing Consultancy | Analytics & Reporting