
Local SEO & Lead Generation Project for a London Plumbing Business
20241 min readSearch Engine Optimization (SEO)
Local SEO & Lead Generation Project for a London Plumbing Business
Overview
Project Overview: A newly launched plumbing and maintenance business needed to generate inbound enquiries through Google Search and Google Maps with zero prior online visibility.
Technologies Used
SEMRushAhrefsPhantom GBP Audit Tools
Industry: Home Services
Location: Greater London, UK
Strategy Implemented
- Full local SEO audit and competitor gap analysis
- Service + location-based landing pages
- Google Business Profile optimisation
- Local citation building across UK directories
- On-page SEO and internal linking
- Conversion-focused contact flows
Results:
- 300%+ increase in organic traffic within 90 days
- Top 3 Google Maps rankings for multiple service keywords
- 18+ qualified enquiries from organic search
Consistent inbound leads without paid ads
