Meta Ads & Google PPC Campaign Management For SafeShifting
Meta Ads & Google PPC Campaign Management For SafeShifting
Overview
Project Overview: SafeShifting partnered with us for a results-driven moving service digital marketing campaign focused on generating consistent enquiries for home and office relocation services. Using a strategic mix of Google PPC for moving companies and Facebook Ads for movers, the goal was to increase visibility, capture high-intent searches, and deliver measurable lead growth at a sustainable cost.
Technologies Used
SafeShifting – Professional Moving Service Provider
Moving Service Digital Marketing | Meta Ads & Google PPC Campaign Management
Project Overview
SafeShifting partnered with us for a results-driven moving service digital marketing campaign focused on generating consistent enquiries for home and office relocation services. Using a strategic mix of Google PPC for moving companies and Facebook Ads for movers, the goal was to increase visibility, capture high-intent searches, and deliver measurable lead growth at a sustainable cost.
This project was designed specifically for local lead generation services, ensuring SafeShifting reached customers actively searching for professional moving support.
Services Provided
- Paid Advertising for Service Businesses
- Google PPC Campaign Setup & Management
- Facebook & Instagram Ads Management
- Keyword Research for Moving & Relocation Services
- Conversion Tracking (Calls, Forms & Messages)
- Ad Copywriting for Home & Office Relocation Marketing
- Budget Optimisation & A/B Testing
- Performance Monitoring & Reporting
Advertising Strategy
We implemented a multi-channel paid advertising strategy tailored to the moving industry:
Google PPC for Moving Companies:
- Targeted high-intent keywords related to house shifting, office relocation, and local moving services
- Location-based bidding to attract nearby customers
- Call extensions and enquiry-focused ads to drive immediate conversions
Facebook Ads for Movers
- Local audience targeting based on service areas and user behaviour
- Lead form and click-to-message campaigns for quick enquiries
- Retargeting users who visited the website or interacted with ads
- This combined approach ensured SafeShifting remained visible throughout the customer journey.
Performance Metrics (Campaign Results)
Google PPC Ads:
- Average Monthly Leads: 120–150 enquiries
- Click-Through Rate (CTR): 5.8% – 7.2%
- Average Cost Per Lead (CPL): £8.50 – £11.20
- Call Conversion Rate: 18% – 22%
Meta Ads (Facebook & Instagram)
- Average Monthly Leads: 90–120 enquiries
- CTR: 1.9% – 2.6%
- Average CPL: £5.20 – £7.80
- Cost Per 1,000 Impressions (CPM): £2.80 – £4.50
Tools & Platforms Used
- Google Ads (Search & Call Campaigns)
- Meta Ads Manager (Facebook & Instagram)
- Google Tag Manager & Conversion Tracking
- Custom, Lookalike & Retargeting Audiences
- Analytics & Performance Reporting Tools
Why This Project Stands Out
This project highlights our expertise in paid advertising for service businesses, showing how moving service digital marketing combined with home & office relocation marketing can deliver predictable and cost-effective lead generation. By aligning Google search intent with Meta demand generation, SafeShifting achieved scalable growth in a competitive local market.