Meta Ads Campaign Hospital Insaaf Barakah Hospital Ltd.
Meta Ads Campaign Hospital Insaaf Barakah Hospital Ltd.
Overview
Project Overview: Insaaf Barakah Hospital Ltd. partnered with us to strengthen its digital presence and attract more patients through targeted Meta (Facebook & Instagram) advertising. The primary objective was to increase patient enquiries, appointment bookings, and hospital awareness while maintaining compliance with healthcare advertising standards.
Technologies Used
Meta Ads Campaign Management | Healthcare Digital Marketing
Project Overview
Insaaf Barakah Hospital Ltd. partnered with us to strengthen its digital presence and attract more patients through targeted Meta (Facebook & Instagram) advertising. The primary objective was to increase patient enquiries, appointment bookings, and hospital awareness while maintaining compliance with healthcare advertising standards.
This project focused on delivering high-intent leads through data-driven ad strategies tailored for the healthcare sector.
Services Provided
- Meta Ads Strategy & Campaign Planning
- Facebook & Instagram Ads Setup
- Audience Research & Targeting (Local & Interest-Based)
- Conversion Tracking (Leads, Calls & Messages)
- Ad Creative Copywriting (Healthcare-Compliant)
- Budget Optimisation & A/B Testing
- Performance Monitoring & Reporting
Meta Ads Strategy
We developed a structured Meta Ads funnel targeting patients actively searching for healthcare services. Campaigns were designed to promote:
- Hospital services & specialist departments
- Emergency & OPD availability
- Trust, safety, and patient care messaging
- Location-based reach for nearby patients
- Custom audiences, lookalike audiences, and retargeting were used to maximise ROI and reduce cost per lead.
Results Achieved
- Increased patient enquiries through Facebook & Instagram
- Improved appointment request volume
- Lower cost per lead compared to previous campaigns
- Strong engagement rate from local audiences
- Higher brand visibility within the hospital’s service area
Tools & Platforms Used
- Meta Ads Manager
- Facebook Pixel & Conversion API
- Custom & Lookalike Audiences
- Lead Forms & Click-to-Call Ads
- Performance Analytics & Reporting Tools
Why This Project Stands Out
This campaign demonstrates our expertise in healthcare Meta advertising, where accuracy, trust, and compliance are critical. By combining strategic targeting, persuasive ad creatives, and continuous optimisation, we delivered measurable growth for a hospital brand in a competitive healthcare market.