Meta Ads Campaign Management of Anwer Khan Modern Diagnostic Center & Hospital
Overview
Project Overview Anwer Khan Modern Diagnostic Center & Hospital engaged our team to promote its Outdoor Services through high-performing Meta (Facebook & Instagram) advertising campaigns. The goal was to increase awareness, generate qualified patient enquiries, and drive more service bookings from local audiences.
Technologies Used
Meta Ads Campaign Management | Healthcare Lead Generation
Project Overview
Anwer Khan Modern Diagnostic Center & Hospital engaged our team to promote its Outdoor Services through high-performing Meta (Facebook & Instagram) advertising campaigns. The goal was to increase awareness, generate qualified patient enquiries, and drive more service bookings from local audiences.
This project focused on reaching patients seeking reliable diagnostic and hospital outdoor services while maintaining trust, accuracy, and healthcare advertising compliance.
Services Provided
- Meta Ads Strategy & Funnel Design
- Facebook & Instagram Ads Setup & Management
- Local & Demographic Audience Targeting
- Lead Generation & Message Campaigns
- Click-to-Call & Appointment Enquiry Ads
- Ad Copywriting for Healthcare Services
- Campaign Optimisation & Budget Scaling
- Performance Tracking & Reporting
Meta Ads Strategy
We implemented a location-focused Meta Ads strategy to reach patients within the hospital’s service radius. Campaigns highlighted:
- Outdoor diagnostic services
- Home sample collection & hospital support services
- Trust, accuracy, and modern medical facilities
- Easy enquiry options via calls, messages, and lead forms
- Custom audiences and retargeting were used to engage users who showed interest but did not convert initially.
Results Achieved
- Increased enquiries for outdoor diagnostic services
- Higher call and message volume from local patients
- Improved engagement rate on Facebook & Instagram
- Reduced cost per lead through continuous optimisation
- Strong visibility among healthcare-seeking audiences
Tools & Platforms Used
- Meta Ads Manager
- Facebook Pixel & Conversion API
- Custom & Lookalike Audiences
- Lead Forms & Click-to-Call Ads
- Campaign Analytics & Performance Reports
Why This Project Stands Out
Healthcare advertising requires precision, trust, and compliance. This project showcases our ability to deliver cost-effective Meta Ads campaigns for diagnostic centres and hospitals, generating consistent patient leads while maintaining a professional and ethical brand presence.